FRONTEND EFFECTIVENESS

Sales, marketing, and service.

Many companies are looking at their sales, service, and marketing costs with renewed interest. We work with companies to examine current state of their frontend organization top to down, their processes, their skills, their tools, and their effectiveness. We then work to develop upgrade plans for effectiveness, as well as ways to realize productivity gains.

Organizations within your company responsible for finding customers, convincing them to buy, then ensuring that they stay with you.

* Has your firm invested in these organizations?
* Are their capabilities on the cutting edge?
* Are they an integrated, optimized unit or a collection of competing, dysfunctional fiefdoms?

If your company has a competitive advantage in your front-end capabilities, then the results should be vivid: capturing market share as revenues shrink, serving more customers with fewer sales and service professionals, the ability to get price. 

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