It would be nice to have unlimited budget, allowing every whim and creative marketing idea to pour down on the marketplace.  That isn’t the world that we live in.  For manufacturing firms, Advertising and Marketing is often more of a cryptic, black hole, where dollars are sunk in with little understanding of both where they […]

Most manufacturing firms have scarce dollars when it comes to advertising and marketing.  To maximize each dollar, marketing tactics must be intertwined with each touch of the customer, as well as the education and effectiveness of the employees and partners selling and servicing your end users. Mention marketing in the field, and you’ll likely see […]

Quit trashing your distributors and help them.  It’s a key to driving growth. Many companies drop the ball when it comes to helping distributors drive their own business.  What should distributors be good at?  Managing inventory, being close to customers, local service.  When you think of distribution, creating marketing rarely comes to mind. Frontend executives […]